We are currently running “Migrant Entrepreneurs in New Zealand” research, an initiative led by Auckland Regional Migrant Services (ARMS) in partnership with Auckland Council, and Immigration New Zealand.
The purpose of this research is to help us better understand how migrants start their businesses and the challenges that they face. Migrants are defined as those who are born overseas but currently living in NZ. Results of this research will be published on ARMS and Cultural Connections website in September 2018.
Here are some interim results so far:
Insight #1: We found that 91% of migrant business owners started their business from the ground up.
Implication: Many migrant business owners need to ensure they have all the right business and technical skills in managing a startup.
Insight #2: Migrant entrepreneurs identified Financial Management, Sales and Marketing as key skills for improvement.
Implication: Stakeholders in small business ecosystem should consider offering courses and seminars in upskilling migrant entrepreneurs in these areas.
Insight #3: In the early years, migrant entrepreneurs rely on different channels for different needs, eg private sector for Accounting and Tax, Legal, Funding, and Mentoring.
Implication: Stakeholders in small business stakeholders to consider reallocating budget to ensure efforts do not overlap and resources are shared and optimised for maximum impact.
Insight #4: Migrant entrepreneurs are currently most concerned about cash flow, followed by business profitability and competition.
Implication: Can banks provide better products (eg large overdrafts) to bridge cash flow? What insights can be provided to migrant entrepreneurs to stay ahead of the competition?
We have now added two additional prizes based on the needs of survey participants. The research is still opened, and you must be above 18 year old and running your own business in New Zealand to proceed. This survey should take about 10 minutes and you will be automatically entered to win one of:
- *New* 1 x half page advertisement in Multicultural Times newspaper for two issues valued at $1,180.
- *New* 1 x sales and marketing plan from MultiMarketing valued at $680.
- 1 x Fitbit Alta valued at $229.
- 2 x business clinic appointments with ATEED Business Advisor
- 3 x Business Growth Strategy sessions with Momentum.
- 2 x $50 Prezzy Card
- All participants will also be invited to attend webinars or business workshops organised by BNZ.
“移民创业家企业家，立足新西兰” 系列调查，是由奥克兰区域移民服务协会（ARMS）主办，奥克兰市政府、奥克兰移民局和 Cultural Connections 协办的商业领域调查活动。
- 半页Multicultural Times 广告，价值1,180纽币
- 一条价值229纽币的 Fitbit Alta心率监测智能运动手环
- 两张价值50 纽币的Prezzy礼品卡