Why are migrants important to banks?


Every migrant needs a bank. So… how do migrants choose their bank?

We researched over 1,000 migrants in New Zealand and asked them about their banking to produce Migrant Banking in New Zealand 2017 – NZ’s first comprehensive banking report on migrants’ banking preference and behaviour. It provides insights into how are the banks performing in the migrant segment and what the market leader is doing to win in the fastest growing consumer group. The report is also available to purchase in individual modules. Get in touch with us for more details.



Eric Chuah was the Head of Migrant Banking and Customer Segments with ANZ in New Zealand for over 3 years and delivered record results in market share, brand consideration, customer satisfaction and staff engagement.