Have you noticed how many companies are getting their ads wrong these days?

From clothing giant H&M pictured above…To the latest blunder from Mercedez Benz in their Instagram post two days ago that drew criticism from Chinese consumers:



In case you’re wondering, what’s the fuss with quoting Dalai Lama? Well, the Dalai Lama fled into exile in India in 1959 after a failed uprising against Chinese rule.

And don’t think for a second that it doesn’t happen in New Zealand either. Check out this menu from a restaurant in Christchurch:


Many of the cultural mistakes can be avoided by sharpening our Cultural Intelligence (CQ). CQ is is the capability to relate or work effectively across different cultures. With more than 200 ethnicities and record high migration, New Zealand workplace is also becoming more diverse than ever.


So where do you start? Firstly, by understanding what is your level of CQ. Whilst there are several CQ framework out there, here’s a quick tool from Harvard to help you understand what is your CQ score.


We’ll share more strategies on how you can improve your CQ in our future blogs.