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How To Create A Migrant Growth Strategy In 5 Steps

How To Create A Migrant Growth Strategy In 5 Steps   The latest immigration numbers from Stats NZ showed that for the 12 months ending April 2018, more than 130,000 migrants arrived into New Zealand with the intention to stay for more than 12 months, also defined as Permanent and Long Term (PLT) migrants.   To put...

Top Lunar New Year ads for 2018

Top Lunar New Year ads for 2018 Lunar New Year has come and gone. During this time, there is one particular country that is flooded with LNY TV ads – my birth country Malaysia.   In 1996, the first non-commercial LNY ad appeared on Malaysians’ TV and it was produced by Petronas (oil and...

Did you say Chinese New Year or Lunar New Year?

Did you say Chinese New Year or Lunar New Year? October is here. That means some of the most significant cultural festivals will be upon us over the next six months. Diwali takes place on Thursday 19 October. Christmas is on Monday 25 December. And Lunar New Year is on Friday 16 February 2018. Wait… What’s Lunar...

Cultural Appropriation Gone Wrong

Cultural Appropriation Gone Wrong The latest ad from Meat and Livestock Australia is drawing a lot of negative comments from the public. As someone from marketing background and serving as Ethnic Media Advisor for an NGO, I also find this ad highly disturbing and offensive. Here’s the video on...